Find an example of communication by a social movement and evaluate it through Chapters 9 and 10 of the CANVAS manual.
I think that the Tea Party Movement's communication, especially for the specific Virginia Convention that is coming up October 8-9, definitely employs some of the tactics mentioned in the CANVAS manual. For example, in the soundbite (link below) that I listened to, you can hear a lot of rowdy, angry people in the background, indicating both that a great number of people is unhappy with the Obama administration and is ready to take action. On the strategic/emotional objective continuum, this tactic is supposed to invoke mob mentality and action (action that it seems like they don't care whether if it is constructive or destructive, but I'm probably making a judgment there). In sum, they employing a target communication of agitation, tapping into people's emotions and dissatisfaction, promoting that Obama (the opponent in this case) is irritating. The soundbite also includes repetition of the phrase, "Can you hear me?" said by a few different dissatisfied voices. Concluding with the statement that, "Washington is not listening" they invite the listener to do something about the "Obamacare" situation- come to the Virginia Tea Party Convention.
http://www.vateapartyconvention.com/TeaPartyConvention.mp3
10.06.2010
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